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Datsun unveils the on-DO budget sedan heading for Russia
Apr 08, 2014 - 12:25 PM - by Zeus

The revival of Datsun continues with the unveiling of the on-DO, a budget sedan that has been designed to appeal to the Russian market. In keeping with Datsun's budget brand reputation, the on-DO will be priced at 400,000 rubles, which translates to 8,200.

The Datsun on-DO measures 4337mm long, 1700mm wide and 1500mm tall. The trunk is pretty big though at 530 liters. Despite being told that the new Datsun was designed in Japan, it looks an awful lot like a facelifted Lada Kalina.

There will only be one engine choice, a 1.6-liter naturally-aspirated gasoline engine developing 87 hp attached to a 5-speed transmission.

As far as the name goes, Datsun wanted to choose a name that has meaning in several different languages. 'DO' means 'way' in Japanese, but can also mean 'moving'. 'On' is the Russian word for 'he,' and obviously both words have meaning in English as well.

"Today, Russia is our company's 5th largest market in the world. In the next three years, we are aiming to triple our sales here with the goal of doubling market share. And we expect the Datsun brand to contribute as much as one third of total sales. By drawing on our company's 80 years of manufacturing and technical expertise and by leveraging the engineering skills, market knowledge, and production capabilities of our Alliance partner, AVTOVAZ we will deliver a Datsun line-up for the 21st century. And these cars will be fully in touch with the needs and preferences of Russian drivers, said Ghosn when introducing the brand.

And here is the Lada Kalina

1 Reply | 33 Views
Ready, Set, GO: Datsun redi-GO
Feb 05, 2014 - 11:30 AM - by thatson
Today is Auto Expo, today Datsun reveled the redi-GO small crossover concept that is expected to precurse future Datsun models.

The new redi-GO wears Datsuns trapezoidal corporate grill, features 5 doors and a blend of hot hatch and sport utility. Its expected to spawn an eventual small crossover for the Indian market. Short overhangs and wheels pushed far out to the corners give the redi-GO a MINIesque stance and presence but with the appearance and ride height of a Ford EcoSport.

Koji Nagano, executive design director for Datsun said that whilst developing the redi-GO, the keywords included a modern and solid design that appeared contemporary and substantial.
Modern headlights and tail lights features LED technology could preview a move into more upscale design and technology for the budget brand. The rear tails feature an idiosyncratic light twist that acts as the redi-GO's visual signature. LED fogs are integrated in the lower fascia.

Vincent Cobee, global head of Datsun was careful in saying that if a car like the redi-GO was to be produced, it would be a segment creator in India. The concept, he said, shows how serious Datsun is about reinvigorating the market.
A concept like the redi-GO with its upmarket looks and technology could actually find its way venturing into developed markets. As Automakers watch brands like Dacia cleaning up in the lower end of the market the pie will be too lucrative to leave alone. I'm predicting a full fledged expansion of the Datsun brand throughout Europe and Asia, perhaps to America...
10 Replies | 146 Views
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